SANTA CLARA, Calif. (BRAIN) — Vintage Electric has hired Park City, Utah-based Simbol Communications as its public relations agency of record.
The e-bike brand also announced it has recently opened a showroom adjacent to its headquarters in Santa Clara. The showroom features all the brand's newest models.
Simbol will be working to promote Vintage Electric in the bike industry as well as with a variety of consumers and publications, from luxury lifestyle to men's interest, business and motor sports, for example.
"Our typical consumer is often less interested in this as a bicycle and more interested in the transportation and performance benefits, along with their elegant style, and outstanding quality: Many are looking for a pedal-powered equivalent to their classic sports car or motorcycle, while others simply demand the most fun and efficient form of transportation they can find," said Scott Brown, Vintage Electric's CEO. "And everything with our brand is designed to mimic that high-end vehicle-shopping experience, from our gorgeous new showroom adjacent to our Santa Clara HQ, to our home delivery system for new bikes, and even our at-home service program that sends the shop right to consumers' doors."
Simbol co-founder Nic Sims said, "When Vintage Electric hired us, the first thing we asked was 'When do we get ours?'
"These bikes are as gorgeous as they are meticulously crafted. And they're SO much fun! And with our wide range of expertise in so many compatible fields, we're confident we can alert the masses — in and well outside of the cycling crowd — that Vintage Electric has the right bike for just about everyone, and there's no longer an excuse to put off buying an e-bike for commuting, running errands or just cruising through town."
