IRVINE, Calif. (BRAIN) — The high-end wheel brand Irwin Cycling is looking to grow its IBD business in the U.S. and will display at this month's CABDA show, for the first time. The brand also has retained PowWord Communications to assist in multiple areas.
PowWord Communications will help with PR, marketing, channel development, and other branding responsibilities.
Eric Chen, Irwin's product manager for North America, said, "We're excited to work with Tim Jackson and PowWord Communications. Tim's many years in the industry and different backgrounds will be helpful as we grow and expand."
Irwin Cycling has been involved in the cycling industry for over 25 years, initially as an OEM supplier with in-house engineering, but is now creating their own brand presence with the wheel brand they launched in Australia in 2014. Irwin Cycling entered the North American market at 2017's Sea Otter Classic. The company said it is also looking to expand its product offerings beyond its current aluminum and carbon wheels lineup.
Jackson said, "I'm really stoked to work with Irwin, and have been blown away by the quality of the products, so it's easy to get behind and support. I'm most happy that I'll be doing more than just the usual marketing stuff, and get to help in areas of product and broader strategy.
"It's going to be very rewarding to put all the experience I've gained over the years into action for Irwin."
At CABDA, Irwin will be offering demo incentives to retailers in attendance. Interested retailers can find Irwin in booth #635.
