For the Record
O'NEAL's new Blade and Trailfinder Evo helmets have been designed to seamlessly integrate Quin's cutting-edge intelligent safety technologies for the very first time

April 15, 2025 – The Southern Off-Road Bicycle Association (SORBA) is excited to announce the selection of BikeInsure as our Official Mountain Bike Insurance provider. This partnership brings affordable, opt-in bicycle insurance to SORBA members.

SAN MATEO, Calif., April 8, 2025 -- Today, GoPro, Inc. (NASDAQ: GPRO) ("GoPro" or "Company") is pleased to announce the appointment of Mick Lopez to GoPro's Board of Directors, effective immediately.

Ottobrunn, 8 April 2025 – Porsche eBike Performance GmbH continues to bolster its leadership team with the appointments of Denise Silva as Director Product Definition and Thorsten Weppert as Director Corporate Quality.
May 20–22, 2025 | Bentonville, AR
LAKEWOOD, Colo.
Gas filled cartridges for tire inflation are common in the Bike industry, in fact, Leland began supplying Genuine Innovations back in the early 1990’s. But things changed and now Leland has taken the reins in the Bike Tire inflation space.
Schools, clubs, organizations can track student completion

Irvine, CA (March 26, 2025) — The National Bicycle Dealers Association (NBDA) proudly celebrates the incredible success of its inaugural Retailer Summit West, held March 25, 2025, in Las Vegas, Nevada.

Mar 31, 2025 — Specialty outdoor retailer REI Co-op today named Kristin Shane its new chief merchandising officer.
The Danish company, CeramicSpeed, won a prestigious Gold award for the ADR (Active Debris Remover) and ALPHA Disc Bearing Protection Technology at the Taipei Cycle Show earlier this week.
DeFeet created the award-winning FLANDRIEN Film as an homage. Now your shop can enter the festival, view the film in your store with customers and share the stoke on Instagram.
New API Launched & Shopify App Now Available for Free, Public Download
DEDHAM, MA – Miso Partners, a marketing agency specializing in the bicycle industry, has unveiled a suite of tailored marketing solutions to help independent bike shops strengthen their digital presence and compete against larger retailers.

Pleasanton, CA – Jakroo, a leader in custom performance apparel, has launched the EVO Collection, a cutting-edge cycling line produced through its Just-In-Time production model.
Amsterdam, March 19th, 2025 - enviolo, known for its stepless shifting products, brought together key players from across the bicycle industry in an inspiring and dynamic setting, fostering meaningful discussions and valuable networking opportunities.
The 2025 Bicycle Leadership Conference (BLC), hosted by PeopleForBikes, united the bike industry’s top minds for three days of inspiration, education, and action. With nearly 300 industry leaders in attendance, the 2025 BLC delivered a powerful message: our strength lies in collective action.