Distributor news
Norco Bikes showed off its new line of 2010 bikes to its top 50 dealers and members of the media this week in Vancouver, British Columbia.
VANCOUVER, British Columbia (BRAIN)—Norco has upped its financial commitment to advocacy by pledging C$1 toward local and international bike projects for every adult bike sold each year.
VANCOUVER, British Columbia (BRAIN)—Norco Bikes’ 2010 line-up reflects the growing trend toward sustainability and commuting with a new lifestyle series and an updated line of urban bikes.
SPEEDWAY, IN (BRAIN)—Giant Japan will distribute Zipp Speed Weaponry products in the Japanese market.
NOVATO, CA (BRAIN)—Marin Bikes is partnering with UK brand Mezzo Bikes to distribute three models of folding bikes in the United States.
RANCHO DOMINGUEZ, CA (BRAIN)—KHS Distribution has signed on as the first distributor of the Okole Stuff chamois ointments.
Translated as "Butt Stuff" in Hawaiian, Okole Stuff was born out of the need to have maximum comfort for hours in the saddle, that only a 24 Hour Champion like Pua could create.
VICENZA, Italy—The Shimano Europe sales office has teamed up with Dainese to distribute the Italian brand of protective gear.
On Wednesday, Shimano became the exclusive distributor of the Dainese bike collection in Sweden, Norway, Finland, Denmark, France, Poland, the Netherlands, Belgium and Luxembourg.
ELKTON, MD (BRAIN)—Quality Bicycle Products has begun distribution of Gore’s low-friction shift and brake cable systems to retailers.
VERDI, NV (BRAIN)—Sinclair Imports has entered into a long-term agreement with Argon 18 to exclusively distribute the Montreal-based high-end road brand in the United States. Argon 18, established in 1989, previously sold direct to U.S. retailers.
OLNEY, IL (BRAIN)—Magura USA will now begin to distribute Vaude Bike Sports.
Beginning January 1, 2010, Magura USA will assume the entire distribution of Vaude Bike Sports products. Effective immediately, Magura will be responsible for all summer 2010 pre-orders.
CARY, NC (BRAIN)—The owners of BMX company Eastern Bikes, Michael Corley and Jon Byers, have created a distribution company called Ebius Trading & Distributing.
SALT LAKE CITY, UT (BRAIN)—First Endurance has added five new international distributors in Costa Rica, Colombia, Germany, Malaysia, New Zealand and Portugal. Most distributors will carry the entire line of First Endurance products.
The distributors include:
BLOOMINGTON, MN (BRAIN)—When QBP began its tenure as exclusive U.S. distributor for Ridley Bikes on June 1, it unveiled a suite of offerings, including a full line of road, women’s, track, time trial and all new cyclocross bikes for 2010.
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