BRAIN Staff

All articles by BRAIN Staff

ETRA hosts top brass for Q&A on e-bike rules

December 17, 2012

BRUSSELS, Belgium (BRAIN) — The European TwoWheel Retailers’ Association is hosting a meeting on Jan. 10 in Brussels to clear up any confusion around the new e-bike legislation. 

Posted in International

Seasonal store introduces Swobo to new home

December 17, 2012

FORT COLLINS, CO (BRAIN) — Swobo has opened a seasonal store in Old Town Fort Collins located in the Opiate Gallery at 237 Linden Street. 

Posted in Retail News

Chrome opens pop-up store in Berlin

December 17, 2012

BERLIN, Germany (BRAIN) — Urban bike accessories brand Chrome Industries has opened a pop-up retail store in the heart of Berlin for the holidays.

The location serves multiple purposes: during the day it's primarily a retail store, but after hours it becomes an art exhibition and messenger bar. 

Posted in International

Giant's Tony Lo to speak at leadership conference

December 14, 2012

MONTEREY, CA (BRAIN) — Tony Lo, the CEO of Giant Global Group, will deliver the introductory address at next year Bicycle Leadership Conference in Monterey, conference organizers announced this week.

Posted in International

Competitive Cyclist founder has new role

December 13, 2012
Brendan Quirk

PARK CITY, UT (BRAIN) — Competitive Cyclist founder Brendan Quirk is now executive vice president of customer experience at Backcountry.com.

Posted in Industry News

Lambert adds JVC action camera

December 13, 2012
JVC Adixxion camera




BURNABY, British Columbia (BRAIN) — Canadian distributor Lambert is now carrying the JVC Adixxion action camera.

Posted in Industry News

Racing Weight book updated

December 13, 2012
Racing Weight, second edition

Posted in New Products

Retül to fit ProTour teams

December 13, 2012

BOULDER, CO (BRAIN) — Bike fit company Retül will be fitting riders on three major road teams in 2013, the company announced Thursday.

Posted in International

Amgen tour partners with Ride 2 Recovery

December 13, 2012

TAMPA, FL (BRAIN) — Organizers of the Amgen Tour of California are producing a new series of events in partnership with Ride 2 Recovery, a nonprofit whose mission is to improve the health of recovering Iraq and Afghanistan war veterans.

Posted in Industry News

Online retailer donates to trail efforts

December 13, 2012

PORTLAND, OR (BRAIN) — Online bike retailer Universal Cycles has donated $15,000 to the Northwest Trail Alliance for trail building in the Portland area. 

Posted in Retail News

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