BRAIN Staff
All articles by BRAIN Staff
March 14, 2013
SAN JUAN CAPISTRANO, CA (BRAIN) — A dealer favorite presentation will be back at this year's IBD Summit, with some added punch this time.
Posted in Industry News
March 14, 2013
TORONTO, Canada (BRAIN) — Cervélo on Thursday unveiled the second frameset to come out of its Southern California R & D facility, the Rca. The company previewed the limited-production frame to a dozen journalists last week during a two-day media camp in Malibu, California.
Posted in Product/Tech
March 14, 2013
STOCKTON SPRINGS, ME (BRAIN) — The Light Electric Vehicle Association is working with organizers of DealerCamp to bring e-bikes to the event, which is being held July 25-27 in Park City, Utah.
Posted in Industry News
March 14, 2013
"Maternity Leave" is a new novel by Florida cyclist, lawyer and bike importer Trish Felice Cohen. The novel's protagonist is a lawyer who fakes a pregnancy in order to take leave from her job and race her bike.
Posted in New Products
March 13, 2013
BOULDER, CO (BRAIN) — Giant USA's general manager, Elysa Walk, is a new member of the Outdoor Industries Women's Coalition Board of Directors, the OIWC announced Wednesday.
Walk joins the board for a two-year term along with Audrey Hicks, the CFO of Outdoor Research.
Posted in Industry News
March 13, 2013
HAVERHILL, MA (BRAIN) — Mavic will display its first carbon clincher wheels at the Sea Otter Classic in Monterey, California, next month, the company announced Wednesday.
Posted in Product/Tech
March 13, 2013
TORONTO, Ontario (BRAIN) — Cervélo co-founder Phil White is taking a larger role within the Pon Bicycle Group, the bike division of Pon Holdings, which bought Cervélo a little over a year ago.
Posted in International
March 13, 2013
NEWBURY PARK, CA (BRAIN) — Giant USA has worked with SmartEtailing to create a “Where To Buy” retailer referral program that is now live on the bike company's website.
Posted in Industry News
March 13, 2013
POINTE-CLAIRE, Quebec (BRAIN) — The Assos ladyEllisse jersey is a limited edition jersey only available for the summer season of 2013.
Posted in New Products
March 12, 2013
LOS ANGELES, CA (BRAIN) — Pure Fix Cycles has added Steve Dempsey as an independent sales rep.
Dempsey will cover Washington, Oregon and Idaho for the LA-based fixed gear bike company.
Posted in Industry News
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