BRAIN Staff
All articles by BRAIN Staff
MONTEREY, Calif. (USA) — SRAM's Quarq division has launched a wireless tire pressure gauge, which stays on the valve stem and communicates to a phone app or head unit.
The Quarq TyreWiz will be available June 1 on Quarq.com; a two-sensor package will retail for $199.
BOULDER, Colo. (BRAIN) — Each edition of the Ben & Bikes podcast will now feature a segment produced by PeopleForBikes, called "Surprising Bike Legislation."
SEDONA, Ariz. (BRAIN) — Magura USA has hired Daryl Roberts as its key accounts manager for Magura USA with a focus on the Lightweight brand.
Roberts was most recently product manager and U.S. sales and operations manager for Voodoo Cycles.
MONTEREY, Calif. (BRAIN) — Revelate Designs is showing the Vole, a bikepacking seat bag designed for use with dropper posts. The Vole is a mid-volume bag (6-7 liters) tailored for technical trail riding.
SAN DIEGO (BRAIN) — BMC Switzerland has hired Ryan Cleek as the North American marketing manager. Cleek brings nearly 20 years of media production and marketing experience to his role at BMC.
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic opened Thursday with an expo that includes more than 500 booths representing nearly 900 brands and covering 165,000 square feet of space at Laguna Seca Raceway.
WASHINGTON (BRAIN) — Lance Armstrong has agreed to pay $5 million to the U.S. government to settle a federal lawsuit over alleged false claims to the U.S. Postal Service.
MONTEREY, Calif. (BRAIN) — While Pivot's Shuttle e-MTB was launched in Europe last year, it's making its U.S. debut here at the Sea Otter Classic. Pivot has sold out of the first three initial production batches for the U.S. A few of the brand's top dealers stocked them for the past few weeks.
MOUNT PROSPECT, Ill. (BRAIN) — Participation in team sports by children age 7-17 showed a 5.8 percent decline last year according to the latest data released by the National Sporting Goods Association.
MONTEREY, Calif. (BRAIN) — GÜP Industries is launching a combination tire inflator and sealant canister at the Sea Otter Classic this week. The KWIKI is being marketing as an all-in-one product designed to seal and inflate tires simultaneously.