BRAIN Staff
All articles by BRAIN Staff
June 17, 2016
FE Sports will also paint Ridley frames for the Australasian market.
PAAL-BERINGEN, Belgium (BRAIN) — FE Sports of Brisbane, Australia has established Ridley Australasia, the official sales, distribution and finishing partner of Ridley Bikes in Australia and New Zealand. FE Sports will both distribute and paint Ridley Bikes in Australia for the two markets.
Posted in International
June 17, 2016
COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon has named Thorne Research its exclusive nutritional supplements partner.
Posted in Industry News
June 16, 2016
HELSINKI (BRAIN) — Amer Sports has hired Sebastian Lund as its new chief HR officer and member of the company's executive board. Lund, who joins Amer Sports after a 20-year career at Procter & Gamble in the United States and Europe, replaces Terhi Heikkinen, who is leaving the company at the end of August.
Posted in International
June 16, 2016
LOUISVILLE, Colo. (BRAIN) — Pearl Izumi is announcing a new "60-Day Fit Guarantee" that applies to all Pearl cycling apparel purchased at any Pearl Izumi partner specialty bike shops.
Posted in Industry News
June 16, 2016
SAUSALITO, Calif. (BRAIN) — OutsidePR has made two new additions to its team. Harry Benyon will be joining as an account manager, coming from London, England, where he gained experience working for brands in the European outdoor industry.
Posted in International
June 16, 2016
GREENVILLE, S.C. (BRAIN) — Boyd Cycling has hired Aspekt Brand Communications as its agency of record for the U.S.
Posted in Industry News
June 16, 2016
SEATTLE (BRAIN) — Nuun & Ccompany will provide hydration education and product support at the REI Outessa Summits, three-day women's events to be held in Lake Tahoe in August and near Salt Lake City in September.
Posted in Industry News
June 16, 2016
WHITE RIVER JUNCTION, Vt. (BRAIN) — Ibex Outdoor Clothing has hired Scott Parr to lead its sales team as vice president effective immediately.
Posted in Industry News
June 16, 2016
BOULDER, Colo. (BRAIN) — Polar Bottle has decided to donate all proceeds from the sales of its limited edition Rainbow Pride water bottle to a fund supporting the victims and families of last weekend's shooting in Orlando, Florida.
Posted in New Products
June 16, 2016
MANCHESTER, N.H. (BRAIN) — Parts and accessories brand Serfas is the latest to join The Bike Cooperative's growing network of supplier partners. Effective immediately, members of the retail co-op will earn rebates on their purchases of all Serfas-branded products.
Posted in Industry News
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