BRAIN Staff
All articles by BRAIN Staff
PHOENIX (BRAIN) — Edco Engineering BV has announced that carbon innovator Paul Lew will join the Swiss component company as a partner. Lew will expand and build Edco’s line of cycling components, including its carbon and alloy wheels. He will work alongside CEO and owner Rob van Hoek, who purchased the company in 2007.
PENTICTON, British Columbia (BRAIN) — Swagman has launched the Patrol, a fork-mount bike rack designed for pickup trucks that can carry all classes of bikes.
BREMBATE, Italy (BRAIN) — Italty's 3T Cycling Srl will acquire THM Carbones GmbH, a high-end carbon components brand based in Germany. The companies said the acquisition will be completed in August.
BERKELEY, Calif. (BRAIN) — GU Energy Labs has appointed Verde Brand Communications as its public relations agency of record.
SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has restructured its sales force, switching from independent to factory reps in many areas of the country.
LONDON (BRAIN) — Unior Bike Tools is now the official partner of four UCI WorldTour teams: Etixx-Quick Step, Movistar, Trek– Segafredo and, now, Team Sky. Mechanics from these teams use Unior tools and are involved in the development of new and improved products.
FORT WILLIAM, United Kingdom (BRAIN) — Crankbrothers is offering a limited edition Steve Peat Signature Mallet DH pedal in honor of an athlete who has used Crankbrothers pedals since 2003.
LAGUNA HILLS, Calif. (BRAIN) — Nominations are now being accepted for two of the six retail categories for the IB Awards to be presented at the third annual Interbike Awards Gala.
SAN FRANCISCO (BRAIN) — Timbuk2 has made four key executive appointments, saying the new hires signal "a new era in leadership" at the company. The new hires include Azul Couzens who was most recently the director of marketing at BRG Sports. Couzens is joining Timbuk2 as head of marketing.
Meidell has more than 15 years experience in executive roles at Outdoor Research and Cascade Designs, and previous positions in technology and consulting.