BRAIN Staff

SAUSALITO, Calif. (BRAIN) — Spurcycle, best known for its small, U.S.-made bike bell, is launching a new multi-tool. The $69 tool, simply called "the Tool," is machined from Grade 5 titanium by Paragon Machine Works and includes a slim fabric case.

LONG BEACH, Calif. (BRAIN) — Zwift is now offering retailers wholesale prices on membership cards, suggesting that brick-and-mortar retailers can bundle indoor training products and make it easier for new users to get started with the online cycling program. 

GREENSBORO, N.C. (BRAIN) —  Bikerumor.com has added Christophe Noel to its editorial team. He comes from five years as senior editor at the Overland Journal and Expedition Portal, where he covered the overland offroad, motorcycle, and bikepacking market for print and online.

EASTON, Pa. (BRAIN) — For the third consecutive year, Genesis Bicycles will close its store on Black Friday while employees donate their pay to charity.