Girona, Spain — February 4th, 2025 — Athletic Affair, a leading Sports Marketing and PR agency based in Girona, has been appointed by Cyclowax as its global PR agency, marking the beginning of an exciting partnership aimed at strengthening the brand's presence worldwide.
This collaboration will focus on enhancing Cyclowax's engagement with the global cycling and community, driving brand awareness through strategic PR initiatives, and reinforcing its position as a leader in bike care solutions. Athletic Affair will support Cyclowax across its entire PR strategy, including media relations and brand storytelling, ensuring its message reaches both cycling and sports media as well as the global cycling community audience
Cyclowax is redefining drivetrain maintenance with a focus on performance, durability, and ease of use. By bringing hot waxing into the mainstream, it offers cyclists a superior alternative to traditional lubrication methods—ensuring a cleaner, more efficient, and longer-lasting drivetrain. Say goodbye to oily stains and cassette tattoos—Cyclowax keeps your chain impeccably clean, ride after ride. Trusted by WorldTour team Lidl-Trek, endorsed by gravel rider Freddy Ovett, and backed by investor and elite cyclist Greg Van Avermaet, Cyclowax has become the go-to choice for riders who demand the highest quality from their equipment.
With the promise of "always a clean chain," Cyclowax eliminates oily stains and dreaded cassette tattoos, making it easier than ever to maintain a spotless bike. Whether you're a competitive racer or a dedicated enthusiast, Cyclowax provides the ultimate solution for maximizing drivetrain performance with minimal effort while setting a new standard for cycling maintenance and care.
