Gwen van Lingen joins PEARL iZUMi as VP of Brand to lead strategy, consumer engagement, and growth
Broomfield, Colorado (February 3, 2025) - PEARL iZUMi, a leading global brand in high-performance cycling apparel and accessories, is excited to announce the appointment of Gwen van Lingen as Vice President of Brand. With an extensive background in brand management, go-to-market excellence, and strategic leadership, van Lingen will play a pivotal role in shaping the company's brand vision, elevating its identity, and driving future growth.
Gwen brings over 15 years of experience in brand and marketing leadership, having successfully led integrated campaigns and product launches for global lifestyle and sports brands. Her expertise in creating compelling brand narratives and cultivating deep connections with consumers aligns perfectly with PEARL iZUMi's mission to inspire athletes and cycling enthusiasts to achieve their personal best.
"I'm thrilled to join the PEARL iZUMi team and contribute to the next chapter of this iconic brand," said Gwen van Lingen. "PEARL iZUMi has an incredible legacy of innovation and quality, and I look forward to collaborating with the talented team to create memorable experiences for athletes and outdoor adventurers across the world."
As VP of Brand, van Lingen will lead the strategic direction of the brand, overseeing marketing initiatives, creative campaigns, and consumer engagement efforts. She will work closely with cross-functional teams to further enhance PEARL iZUMi's position as an industry leader in both performance and sustainability.
"We are so excited to welcome Gwen to PEARL iZUMi," said Daran Godfrey, GM/Vice President of PEARL iZUMi. "Her strategic vision, creative acumen, and passion for building authentic connections with customers make her the perfect fit for this role. Gwen will be integral in driving PEARL iZUMi's continued growth as we expand our impact in the global market."
PEARL iZUMi remains committed to delivering high-quality, performance-driven products that elevate the athlete experience, while remaining environmentally responsible. van Lingen's appointment signals an exciting new phase for the brand as it looks to further deepen its relationship with consumers and expand its global reach.
About PEARL iZUMi
PEARL iZUMi is a leading innovator in high-performance cycling apparel and accessories, offering a comprehensive range of products designed to support athletes of all levels. With a commitment to sustainability and a strong passion for all disciplines of cycling, PEARL iZUMi creates gear that enhances performance, protection and comfort in the most demanding environments. Through ongoing research and development, the company continues to push the boundaries of innovation in cycling apparel and footwear.
