Boulder, CO, USA - Mondraker is thrilled to welcome Mariano Gon as U.S. Sales Director, effective Monday, February 3, 2025.
Chris Bogue, Mondraker USA General Manager, welcomed Mariano to the brand as part of a growing U.S.-based staff. "We're excited to have Mariano join Mondraker USA. His leadership, industry expertise, and unique perspective are invaluable as we continue building our presence in the U.S. market. Mariano embodies the spirit of innovation and passion that defines Mondraker, and we're proud to have him on the team. Welcome aboard, Mariano!"
Mariano began his bicycle industry career in the early 1990's, pioneering the distribution of mountain bike brands in Spain. Recognizing the sport's immense potential, he transitioned to the U.S., where he has spent the past 25 years honing his expertise in sales leadership and the cycling industry. With this new role, Mariano's journey comes full circle, bringing his extensive experience, strategic vision, and passion for mountain biking to Mondraker's growing presence in the U.S. His deep knowledge of the market and global perspective make him a perfect fit for Mondraker's mission to bring its innovative and passionate approach to American retailers and riders.
Mariano Gon shared his excitement about the brand and the role. "Joining Mondraker is a dream realized— it feels like coming home," said Gon. My Spanish roots and connection to the culture align perfectly with Mondraker's identity, and I'm eager to bring that passion to our retailers and customers in the U.S. I'm excited to join the team in Boulder, Colorado, and help drive Mondraker's growth in this key market. The future looks incredibly bright."
Mondraker CEO, Miguel Pina, added, "Mariano's arrival strengthens our U.S. team and positions us for success in one of the most important markets for our brand. His understanding of the American market and ability to connect with dealers and customers will help bring Mondraker's passion and innovation to new heights. It's an honor to welcome him to the team." Mariano Gon can be reached at mariano@mondraker.com
About Mondraker
Mondraker is a leader in premium off-road bicycle design and innovation, dedicated to enhancing every rider's experience. Founded in the Alicante region of Spain in 2001, Mondraker has grown to become a globally recognized name, with headquarters in Elche, Spain, and Boulder, Colorado.
