Hayes Bicycle Group, the powerhouse behind globally recognized cycling brands such as Hayes, Manitou, Reynolds, SunRingle, and ProTaper, is thrilled to announce the launch of its new European direct-to-consumer (D2C) e-commerce platform. Starting February 3, 2025, cycling enthusiasts across Europe will have direct access to Hayes’ high-performance products in a streamlined and multilingual online shopping experience.
This European launch marks a significant milestone for Hayes Bicycle Group, complementing its existing North American e-commerce presence. The new platform is designed to cater to the diverse European market, offering seamless navigation and customer support in five languages: English, Spanish, Italian, French, and German. This multilingual approach underscores Hayes’ commitment to delivering an inclusive and localized shopping experience tailored to its international audience.
The e-commerce site will feature the complete lineup of Hayes Bicycle Group’s cutting-edge cycling products, including:
HAYES:
Premium disc brakes for all cycling disciplines.
MANITOU:
Advanced suspension systems for mountain biking.
REYNOLDS:
High-performance carbon wheels for road, gravel, and mountain biking.
PROTAPER:
Ergonomic and lightweight handlebars, stems, and seatposts.
SUNRINGLE:
Robust wheelsets engineered for durability and performance.
For additional information or to shop starting February 3, visit: www.hayesbicycle.com
ABOUT HAYES BICYCLE GROUP
With a legacy of innovation and performance, Hayes Bicycle Group is a leader in the cycling industry, engineering premium components and systems designed to elevate every ride. Through its globally respected brands – Hayes, Manitou, Reynolds, SunRingle, and ProTaper – the company continues to drive progress for riders of all skill levels and disciplines.
