On the heels of major recovery footwear launch, ROLL Recovery bolsters its leadership and independent sales force with flurry of demand for its recovery products
BOULDER, Colo. (Jan. 8, 2025) – ROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools and recovery footwear, has hired Craig Sinbine to lead business development. In tandem, the brand has also partnered with a new sales entity with The Endorphin Group.
Sinbine, based at ROLL Recovery's headquarters in Boulder, brings to ROLL Recovery his expertise in footwear sales and territory management experience, with experience ranging from iconic brands such as Adidas, Mizuno, and OOFOS.
The Endorphin Group, owned and led by Scott Schilter out of Denver, Colorado, is an Independent Sales Agency covering the Rocky Mountain and Pacific Northwest regions. Their vendor partnerships are reputable brands in the run and endurance space such as Saucony, Nathan Essentials, GU Energy, that have a targeted interest in distribution to the Run and Outdoor Specialty Channels.
The Endorphin Group will focus on sales for the full line up of ROLL Recovery products, from their flagship massage devices such as the R8 PlusTM to the all-new SUPERPLUSHTM line of recovery footwear. Endorphin will be the go-to for servicing ROLL Recovery's specialty retail accounts, getting displays up and supporting in-store activations and partnerships that ROLL Recovery has planned for 2025.
"We are excited to lean into the expertise that The Endorphin Group has, especially in the footwear, endurance and outdoor spaces. Their organic relationships and reputation will support a steadfast, yet sustainable, growth trajectory," said Jeremy Nelson, CEO and Co-Founder of ROLL Recovery.
MEDIA CONTACT:
Verde Brand Communications Lauren Haber lauren@verdepr.com
"This is an exciting time to now be a part of the ROLL Recovery team. For over a decade, ROLL Recovery has continued to create innovative products that are designed to keep you moving. With the launch of our SUPERPLUSHTM recovery footwear line this year, we are expanding our true recovery story. I am looking forward to working with our retail partners at the national level to create and execute strategies to help further grow their business," said Sinbine.
"It is an honor to work with Jeremy, Craig and the team at ROLL Recovery. Our focus on a similar consumer and the product solutions that they offer make this a very complimentary relationship. The Endorphin Group team is excited to service our retailers with the recovery products ROLL Recovery offers," said Schilter.
ROLL Recovery products are available at specialty retailers and online. For additional information about ROLL Recovery's full collection of massage and recovery devices and footwear, please visit rollrecovery.com. To keep up with the latest news from ROLL Recovery, follow them on Instagram, X, Facebook and check out their blog.
About ROLL Recovery
Born in a garage in Boulder, Colorado, ROLL Recovery was created out of a need. The founders, inventor and mechanical engineer Jeremy Nelson and professional athlete Adriana Nelson, set out to create an effective massage tool that would replicate the hands of a massage therapist as much as possible. The company's mission is to create exceptionally designed, functional tools, unlike anything else on the market, and mobile enough to use anywhere. ROLL Recovery's massage and recovery tools, led by the R8 which originally launched in 2012, are FDA Registered Medical Devices tested and inspired by elite athletes.
The company stands by the values of integrity, hard work, and putting people above all else. For additional information, visit rollrecovery.com.
