U.K.-based U.S.E. / Exposure Lights is proud to announce they have partnered with Boise, Idaho-based Mastoic to accelerate growth in the US bicycle market. Mastoic, led by founder Justin Harvey, will work closely with the brand to create a comprehensive go-to-market strategy including operations, product positioning and marketing. For over 30 years, U.S.E. has been designing and manufacturing innovative components for bicycles. In 1995, they launched Exposure Lights, which are some of the highest quality and best-selling bicycle lights in the U.K.
"We are excited to take our brands to the next level in the United States with the help of Justin and Mastoic. We have watched what they have done with other brands in the marketplace, and we feel they are the perfect partners to help us achieve our growth targets in the US, "remarked Morgan Sparrow, Brand Manager for Ultimate USE and Exposure Lights.
"When I met Morgan at Eurobike and learned about their innovative line of components and lights, I instantly saw potential in our market. By working with them to streamline operations and adding US-based marketing to the mix, I know we will be successful with creating two well-known and respected brands in the US market, "added Mastoic's founder, Justin Harvey.
About U.S.E and Exposure Lights -
U.S.E has been designing, engineering and manufacturing in West Sussex, on the edge of the Southdowns in the UK, since 1990. With the inception of the world's first suspension seat post, this led to organic progression into quality carbon and aluminum cycling components. The company diversified in 2005 into world-leading bicycle lights, with the creation of Exposure Lights.
Exposure Lights has been creating and pushing bike lights with real rider-benefitting technologies to enable riders to be more in total control, safer no matter the cycling genre to simply have a lot more fun
About Mastoic –
Mastoic was founded by Justin Harvey who brings more than 20 years of experience advising clients across diverse industries, including outdoor, hard goods, footwear, accessories and apparel.
Known as a straight-shooter with a keen knack for solving problems, Justin is an authority on partnering with clients to drive results. In his role as founder, he is your main point of contact as he leads the team to implement your next big idea.
A valuable sounding board, strategist, and supply chain dynamo, with an ability to work cross-functionally with design, merchandising, finance and sales to build business while preserving brand identity.
For more information: www.mastoic.com
