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Bont Cycling Boosts Dealer Access With New B2B Platform

Published November 12, 2024

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Bont Cycling continues its commitment to IBD and dealer support with a new B2B platform, now available in the USA.

The recent launch provides Bont Cycling with the capacity to effectively deliver Bont Cycling shoes to dealers across the country.

Dealer orders will ship from an existing US warehouse operated by country distributor MC2 Sports and Bont Cycling's factory in China.

Following the announcement, Steven Nemeth, director of Bont Cycling commented:

"The USA is our largest market but also one of the most geographically challenging to service. Our new B2B platform reinforces our ability to deliver the best service and greatest product range to dealers across the country.

“With stock held both locally and abroad, dealers can purchase with confidence knowing that orders will land directly to their store faster than ever before and most importantly, they will also have a direct line of communication for all product and service-related matters."

Any USA retailers looking to learn more should visit: bontcycling.com/support/dealer-enquiries, or contact Alex Malone, global sales and marketing manager, alex@bontcycling.com.

Since capturing eight gold medals at the 2008 Beijing Olympics, Bont Cycling has continued to dedicate itself to producing some of the world’s most technically advanced and anatomically correct cycling shoes.

Harnessing more than 40 years’ of performance design and manufacturing, Bont Cycling’s current trophy case includes 16 Tour de France stage wins, two Paris-Roubaix victories, an Olympic time trial title, World Championship ITT title, countless Olympic and World Championship track medals, three Ironman World Championships and two 70.3 IM Championships.

Bont Cycling currently offers 14 models covering road, triathlon, track, time trial, MTB and gravel requirements with up to 19 sizes, four widths along with five models available in semi and full-custom design.