HLC is the new exclusive distributor of the Italian brand's cycling footwear for the U.S. beginning immediately with Canadian distribution beginning September 2024.
Italian leading cycling footwear and apparel manufacturer Northwave chose HLC as partner for exclusive distribution of its footwear for the U.S. and Canadian markets.
This new partnership will enhance Northwave's growth trajectory in North America and strengthen the company's global presence by further complementing its network of selected distributors worldwide.
Northwave's extensive range of cycling shoes spans multiple categories — including road, MTB, gravel — catering to a wide spectrum of buyers and price points. Integration into HLC's extensive catalog, which features over 200 of the industry's leading brands, will make Northwave's products more visible and accessible.
Northwave shoes are currently available at HLC.
We are delighted to welcome HLC to our distinguished panel of international distributors. This partnership is pivotal in bolstering our presence in North America, a market that consistently demonstrated an increasing interest in technically advanced and aesthetically appealing cycling products, said Thomas Brandolini, Northwave's Sales and Marketing Manager
We are always looking to add brands to our portfolio that will keep dealers relevant in the market and Northwave is an additional brand we can leverage to accomplish that. Northwave is a category leader and having such a brand in our offering rounds that out nicely, explained Stephanie Monaco, Senior Product Manager at HLC.
Dealers are encouraged to contact their HLC account manager for further information.
ABOUT NORTHWAVE
Founded in 1971 as Calzaturificio Piva and later named Northwave, the company initially specialized in snowboard boots, entering the world of cycling in the early 1990s and immediately gaining global attention thanks to a nonconformist and strong identity-driven approach. Always at the forefront of technique, innovation, and design, Northwave believes in the importance of developing each product for a specific purpose with a precise riding persona in mind, while at the same time guaranteeing a solution for each cyclist that meets his or her expectations.
The company ethos brings together two souls (biking and snowboarding) in a brand with an authentic Italian identity. This is where Northwave's footwear and technical apparel come to life, from concept to testing, to ensure that every rider can discover the authentic passion of those who conceived them in each cutting-edge product. Proprietary patents and leading technical partnerships tell the story of the profound research behind each product.
ABOUT HLC
Servicing the independent bicycle dealer for over70 years, HLC is a leading bicycle parts and accessories distributor serving North America offering full service solutions for our dealers.
