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Bike.Rent Manager Bolsters Team With Exciting New Talent

Published April 11, 2024

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bike.rent Manager (BRM), the leading provider of bike rental management solutions, is thrilled to announce the addition of four new team members and highlights a significant internal promotion, underscoring its commitment to growth and team development. Among the new talent are Sara Caballero, who is stepping into the role of Sales Account Manager, and Yani Abdallah, who is joining as the latest Support Expert. Further strengthening the engineering team are Senior Backend Engineers Barry Pearce and Encarna Torres, whose technical expertise will be crucial for the company's expanding infrastructure.



Central to this announcement is the promotion of Jordan Edwards as Manager of Key Accounts & Strategic Partnerships. Jordan's rise within the company, from managing sales in the EMEA and APAC regions to his new leadership position, is a testament to his dedication, skill, and significant impact on BRM's growth trajectory. "Witnessing BRM's evolution firsthand, from a small team to a leader in bike rental management, has been a profoundly rewarding journey", Jordan reflects. "I'm excited to steer our strategic partnerships and key accounts to new heights, contributing to our ambitious growth plans over the next few years."

Sara, a cyclist and adventurer at heart, brings to the table her multilingual knowledge of Spanish and English and her past experience as the Online Retail Manager at Eat Sleep Cycle. "My ambition is to connect with new customers and nurture existing relationships across the globe to increase sales," she explains, emphasising her dedication to BRM's international expansion.

Yani Abdallah brings a fresh perspective from his past customer-centric positions. "My role is pivotal in ensuring our customers experience a seamless onboarding process. My background within the arts and festival sectors has equipped me with a unique perspective on customer engagement and satisfaction."

At the heart of BRM's success is its CEO and Founder, Doug Stoddart, who shared, "I am incredibly passionate about BRM, having literally written it myself from scratch 14 years ago in an industry that I love. I'm happy to say we've since handed software development over to brilliant software engineers with more expertise than myself! But what I'm even more passionate about is our company culture. Because we concentrate on bikes, we can hire people who know the bike industry from so many angles. We bring in expertise from retail, operations, customer service and more. Many of our team members have run their own bike shops or worked in the industry for multiple decades. I am so proud of our people. They have helped make BRM what it is today."

About bike.rent Manager
bike.rent Manager is the industry's leading bike rental management software designed to streamline operations and enhance customer service for bike rental businesses worldwide. Founded 14 years ago by Doug, a passionate cyclist and software developer, BRM has grown into a cornerstone of the bike rental industry, supporting businesses with innovative solutions and in-depth industry knowledge. With a focus on community and expertise, BRM continues to drive forward, powered by a team deeply embedded in the cycling world.