4iiii and BMC collaborate to integrate the new PRECISION 3+ PRO Powermeter into 2024 road bike range.
COCHRANE, ALBERTA - 4iiii is proud to announce their collaboration with BMC, which will see the integration of their new PRECISION 3+ PRO Powermeter across the 2024 range of BMC road bikes, specifically the Teammachine R 01 and Teammachine SLR 01 and the just recently launched new Roadmachine 01.
4iiii launched the PRECISION 3+ PRO Powermeter in February 2024, setting a new standard for power measurement in cycling. The brand's most advanced power meter to date it offers dual-sided power metrics, accurate data within +/-1% using the team's patented 3D strain gauge technology, automatic terrain selection, a robust battery life (up to 550 hours), and Apple Find My integration. The inclusion of left/right balance, pedalling efficiency and torque effectiveness make for an even more detailed training and performance experience.
BMC is a leading name in the cycling industry, well-known for their high-performance road, mountain, and electric bikes. The team invest heavily in research and development to create bikes that are lightweight, aerodynamic, and responsive, giving cyclists an edge in their training and racing endeavours.They work with a roster of high-profile athletes, including cycling teams; Team BMC, Tudor Pro Cycling Team, Hagens Berman Axeon Cycling Team, No Borders Gravel Team, and top triathletes Richard Murray and Alistair Brownlee.
This move by BMC demonstrates the confidence and trust they have in the 4iiii PRECISION 3+ PRO Powermeter's accuracy and reliability, underscoring their unwavering commitment to meeting the demands of performance-focused riders. By integrating these power meters directly into the bikes, riders can expect an enhanced riding experience and unparalleled accuracy in power measurement.
"We are thrilled to announce this partnership with BMC and the integration of our PRECISION 3+ PRO Powermeter into their 2024 road bike range," said Janelle Chubey, Director of OEM at 4iiii. "This collaboration represents a significant milestone in our commitment to providing cyclists with the latest advancements in technology, ensuring they benefit from the utmost performance and innovation on every ride."
The integration of the PRECISION 3+ PRO Powermeter into BMC's flagship road bikes marks just the beginning of this exciting partnership. Cyclists can look forward to more BMC road bikes equipped with 4iiii power meters in the future, further solidifying the brands' dedication to delivering cutting-edge performance solutions.
Conrad Glassey, BMC Head of Product Management said: "We are delighted to announce the integration of the brand new PRECISION 3+ PRO Powermeter onto our Dura-Ace equipped road bikes for the 2024 range, specifically the Teammachine R 01 TWO, Teammachine SLR 01 TWO and Roadmachine 01 TWO.
The inclusion of the PRECISION 3+ PRO Powermeter demonstrates our commitment to meeting the expectations of our performance-focused riders. With features like "Apple Find My", this power meter hits the highest demands of our discerning cyclists. We believe this addition enhances the overall riding experience and offers an unparalleled level of power measurement.
As we embark on this partnership, our riders will witness more of our flagship road bikes equipped with 4iiii power meters. This collaboration reflects our willingness to provide cyclists with the latest advancements in technology, making sure they benefit from the latest performance and innovation on every ride."
To learn more about the 4iiii PRECISION 3+ PRO Powermeter and BMC's integrated road bike range, visit www.4iiii.com and www.bmc-switzerland.com
About 4iiii Innovations Inc.
Based in the foothills of the Canadian Rockies, we are a sports technology company dedicated to unlocking rider potential with intuitive training tools, including: cycling power meters and heart rate monitors for the outdoor and indoor cycling and fitness markets. Our team seeks to engineer and build not only the best and most accurate equipment but to do so at an accessible price so that every athlete can gain the benefits of better training. We're proud to have pros riding 4iiii-equipped bikes who have won World Championships, Paris-Roubaix, stages of the Tour de France, and weekend warriors who consistently dominate their friends on Strava.
We've partnered with an exciting mix of professional teams across multiple disciplines this season including, Project Echelon, Toronto Hustle, Goldman Sachs ETF's Racing, KMC-Ridley MTB Team, Pittstop MTB Team, Maxxis Factory Racing Team and Classified Cycling. Our privateer and triathlete roster included Adam Roberge, Danni Shrosbree, Emily Newsom, Michael Van Den Ham, Jesse Yates, Griffin Easter, Tamara Jewett, Kate Curran, Austin Podhajsky and Cody Beals among others.
Learn more at www.4iiii.com
About BMC
Create speed.
From the outset, BMC has focused on creating speed. From their headquarters in Switzerland, they've spent decades building the sport of cycling, refining ideas, and pushing technologies to their limits. BMC bikes have won races of all varieties, defined new categories, as well as maintained a reputation as a technological and engineering powerhouse. With the industry renowned Impec Lab, their envied team of skilled employees and hundreds of supported athletes, this singular focus on speed has led BMC to become the brand they are today: fast, unrelenting, and iconic.
More information about products, technologies and racing teams can be found on the BMC website: www.bmc-switzerland.com.
