Supporting the hardworking, unsung heroes of cycling
Oakland, California (May 31st, 2023) — Enduro Bearings is the industry leader in bearings and bearing-related components for hundreds of OEM bike brands and riders around the world. In their continuing effort to raise awareness of the critical role bearing technology and upkeep is for every moving part on a bike – they're proud to announce the continuation of their Mechanics Ambassador Program.
Casting a spotlight on these irreplaceable men and women, commonly called 'Wrenches,' the Ambassador Program offers product support to select professional mechanics as well as the Appalachian Bike Institute's important role as a training facility for aspiring mechanics. From the back room of bike shops to the race tent, a well-trained 'Wrench' has the knowledge and skill to tune every type of bicycle to peak performance.
Drew Esherick, Maxxis Factory Racing Team Manager and Lead Mechanic offers the following, "We choose to partner with Enduro Bearings because I can rely on their products to perform at the highest level, day after day, in any conditions. We run Enduro bearings everywhere on our bikes; headsets, bottom brackets, suspension pivots, and even our Stan's wheels are delivered with Enduro bearings inside. Having the peace-of-mind that our bearings are worry-free allows us to focus on making sure that everything else, from suspension set-up to tire pressure, is totally dialed."
Enduro recognizes that being a mechanic can be a thankless task, and by developing their line of professional tools and lifetime XD15 and Maxhit components, they provide mechanics a few less things to worry about. Their recent release of the Enduro Bearings Test report showed that their products can withstand the harsh demands encountered during any racer's season and will actually last for many seasons.
"As a bike racer who does all their own mechanical work, I experience the benefits of Enduro's products from both sides. My YouTube Channel 'Syd Fixes Bikes' helps demystify bike maintenance for total beginners (which I was just a few years ago). I know when I put in any XD15 and Maxhit product in my bike, I'll likely never touch it again," said Syd Schulz. "To have a company support you as a racer is great, but to have the support as a mechanic is amazing."
"As a former professional racer and team director, I have endless appreciation for the tireless efforts these talented women and men provide their teams and customers," says Kurt Stockton, Enduro's Marketing Programs Manager. " Through our Mechanics Ambassador Program, we're acknowledging and rewarding cycling's unsung heroes."
Here's a list of the mechanic ambassadors and their industry associations:
● Tim Nicholls: Founder, Cycle Chvrch Cycles; Yuri Hauswald's mechanic
● Dan Large: Owner, XL Velo; NRS Pro Race Mechanic
● Ana Garushyants: Owner, Circle Cycle Bike Shop;
● Jenny Kallista: Owner, Appalachian Bicycle Institute;
● Drew Esherick: Maxxis Factory Racing Manager/Mechanic
● Syd Schulz from Syd and Macky and Syd fixes bikes Youtuber
