Bianchi and the Tour de France join forces to create a new and unique collector's limited edition Oltre RC. This is the first time together for two absolute icons of cycling and world sport.
Bianchi is proud to announce its agreement with A.S.O., the organizing agency of the Tour de France, to become the new official bicycle of the world's most prestigious stage race.
This agreement marks a new and significant milestone in Bianchi's history, a little more than 12 months before the 2024 Tour de France's historic start from Florence. It's a first for two of the most beloved brands in the world of cycling and includes the creation and promotion of a special, limited edition of Bianchi Reparto Corse's flagship model, the Oltre RC.
"It's a privilege for Bianchi to work on this project with two brands that represent excellence in the world of cycling and sports in general," said Fabrizio Scalzotto, Bianchi's CEO. "The Tour de France will allow us to further elevate our positioning and to affirm worldwide the innovation and inspiration of two timeless icons."
With a 355 million-strong global community, the Tour de France represents the third largest sporting event in terms of global media impact, following only the Olympics and the FIFA World Cup.
" The agreement between Bianchi and the Tour de France is part of the strategic path that the brand has adopted in recent years, with an aim to get even closer to the international target audience. In addition to the creation of a special bicycle, we've planned exclusive initiatives dedicated to owners to enable them to live unique and memorable experiences," commented Claudio Masnata, Bianchi's marketing and communications manager.
"We are happy and proud to welcome Bianchi to the Tour de France. This historic brand has contributed to write some of the most beautiful pages in the history of cycling and will be able to give Tour de France fans the benefit of all its experience through the creation of this limited series," said Julien Goupil, Media and Commercial Director from A.S.O.
The new Tour de France limited edition Oltre RC will be unveiled in the coming weeks and will be available for purchase in June.
