March 28, 2023 - Broomfield, CO
SmartEtailing has expanded their partnership with J&B by adding a Supplier Fulfillment integration.
This integration means that bike shops who partner with J&B and subscribe to SmartEtailing can drop ship ecommerce orders directly to consumers.
"Drop shipping is an efficient way for shops to grow their ecommerce business," said SmartEtailing's Ryan Atkinson. "Retailers can sell a broader assortment to a bigger market. Instead of having to stock more inventory or ship products from the store, shops can drop ship from J&B."
Ecommerce is increasingly important to the retail industry. Most bike shops have limited resources for inventory or logistics to support high-volume ecommerce. Strategic partnerships and digital integrations can overcome those barriers.
"We want our retail partners to consider our catalog an extension of their own inventory. Our integrations with SmartEtailing make it easy for consumers to shop our whole assortment online with local bike shops," shared George Philotas, IT Manager at J&B.
"J&B is uniquely positioned relative to other distributors because of our 11 strategically placed warehouses that offer next day service through standard ground shipping nationwide," continued George Philotas. "The consumer and retailer both win."
The new SmartEtailing integration is available to all authorized J&B retailers today. For retailers with qualifying subscriptions, connecting this service is no additional charge. Interested retailers can learn more on the SmartEtailing website or by contacting their customer service team.
About SmartEtailing
Founded in 1999, SmartEtailing provides website, marketing, and data solutions to help independent bicycle retailers, cycling suppliers, and cycling brands sell more product in-store and online. With SmartEtailing, a bike shop's website is transformed from a passive advertisement to an interactive, content-rich marketing vehicle that informs and sells to customers. SmartEtailing is committed to the success of local specialty bicycle retailers by providing tools that help them effectively compete in an evolving retail environment.
