Milwaukee, WI – (3/16/2023) – Everyone wants a bike from Wheel & Sprocket... and so do you! Get a bike, get a bike, get a bike! Life is short, Enjoy Your Ride!
There have been many taglines along the way, but one thing has remained true: Wheel & Sprocket's passion for bikes keeps rolling along. From hard work and humble beginnings, no one would have expected this small bike shop in Hales Corners to become nationally-recognized as one of America's Best Bike Shops. Founded in 1973, Wheel & Sprocket has grown from one to twelve stores across Wisconsin and Illinois. Over the last 50 years, growing the local bike community has been at the center of our continuous improvement mindset. Bike-friendly communities are better places to live and we are proud to keep expanding and spreading the bike love.
Since we are turning 50 years old, we are celebrating with four major events this year:
Wheel & Sprocket’s 50/50 Sale: Going on now through April 8th, All W&S Locations - All Bikes On Sale at every Wheel & Sprocket location. It's like our Bike Expo Sale, but happening in-store. Going on now until April 8th, 2023!
A Day at Trek Trails : Saturday, June 17th, Waterloo WI - A rare opportunity to ride the exclusive Waterloo, WI Mountain Bike Trails with a guided tour that's off limits to riding public. Join us for a vintage mountain bike show and throwback thrasher loop! Space Limited!
Wheel & Sprocket’s 50th Year Gala: Friday, August 25th, Bay View, W&S- It's not everyday we turn 50 and we have so much to celebrate! Good food, music, friends, and a good ole-fashion party in the bike shop.
Chris’ Slow Roll: Sunday, August 27th, Milwaukee War Memorial - Our annual FREE, fun, family friendly 10 mile bike ride. You can't miss it!
*All proceeds will benefit the Chris Kegel Foundation!
