LOUISVILLE, Colo. (Mar. 27, 2023) – The Pro's Closet is streamlining: The online retailer announced a new look, logo, and brand identity this week, embracing and codifying the "TPC" acronym. With the abbreviation at the forefront of the brand, the rebrand includes a new logo, color palette, and digital experience to communicate what makes TPC the leader in the Certified Pre-Owned cycling space.
While the look and feel of the brand is changing, TPC will remain the world's largest and most trusted brand for buying and selling pre-owned bikes. The rigorous inspections, 30-day risk-free returns, buy-back guarantee, and easy shipping will remain cornerstones of the brand's identity — as is the belief that bikes are meant to be used.
"Cycling is constantly evolving," said General Manager, Paul Calandrella. "From our early years on eBay to our work pioneering the industry's first Certified Pre-Owned program, TPC has always been at the forefront of changing the way that cyclists buy and sell bikes. Our logo might be changing, but our commitment to leading the way for a circular bike economy is as strong as ever."
California-based Manual Creative executed the brand refresh. Embracing the commonly used "TPC" acronym gave the design team the opportunity to create a punchier logo that works across digital and physical applications, and communicates an all-encompassing bike business, while the new digital experience is designed to inspire riders with content while also serving a frictionless e-commerce experience.
"The biking community is highly particular and a discerning audience. We needed to walk a fine line, demonstrating authority, quality, and expertise, while ensuring the identity was welcoming and accessible to all cyclists," said Tom Crabtree, Manual's creative director.
For more information on TPC, visit www.tpc.bike
ABOUT TPC:
TPC is the world's largest and most trusted brand for pre-owned bikes. TPC purchases new and pre-owned bikes and accessories from manufacturers, retailers, and individuals. Each bike undergoes a rigorous Certified Pre-Owned inspection and top-to-bottom service prior to sale to ensure every bike is delivered ready to ride. An innovative Buyback Guarantee gives customers full transparency by offering guaranteed trade-in values for 18 months after purchase. For information on TPC, visit www.tpc.bike.
