Can’d Aid wins crowd-sourced fifth donation among a group of 41-non-profit nominees.
Pleasant Valley, MO – Chamois Butt’r, the ultimate skin lubricant, and chamois cream, believes bikes solve all kinds of problems, from environmental and transportation to health and wellness. During National Bike Month this past May Chamois Butt’r ran a grant campaign, which made five $1,000 grant donations to non-profit bike organizations, Outride, Bike Club OKC, No Kid Hungry, NICA Kansas, and—the crowdsourced winner that Chamois Butt’r fans nominated— Can’d Aid.
Can’d Aid, a national nonprofit based in Colorado, rallies volunteers from all walks to build thriving communities. Their Treads + Trails program focuses on providing underserved youth new bikes, skateboards and helmets so they have an active way to opt outside, away from screens, to begin developing healthy habits. They have responded to more than fifty national disasters and shipped more than 2.5 million cans of clean drinking water to communities in need through their Water + Response program. Can’d Aid’s Music + Arts initiatives have supported music education through the donation of more than 2,000 instruments to public school music programs and provided hands on music workshops with the help of their nationally touring Tunes Ambassadors. And finally, Can’d Aid has supported the recycling of 73MM (yes million) cans as part of their national recycling program, Crush it Crusade. This is a deserving winner if you ask us!
“We are thrilled to see how active our community was during Bike Month. Based on the participation we saw, we will continue to find unique ways to leverage our bike community to do good outside of Bike Month,” said Kara Mathews, Chamois Butt’r marketing and partnerships manager. “Finding ways to raise awareness for and make donations to people that are doing good in our communities takes our mission to improve every ride just that step further. We look forward to doing more to support grassroots programs, again, in the near future.”
Chamois Butt’r staff pre-picked four organizations to receive a donation each week during bike month—Outride, Bike Club OKC, No Kid Hungry, NICA Kansas. They received help from the organizations themselves and a number of professional Chamois Butt’r riders— Alison Tetrick, Phil Gaimon, and Rebecca Rusch, as well as Chamois Butt’r ambassadors to promote the campaign through a wide variety of digital channels and on the ground. Outside of this occasion, Chamois Butt’r works one-on-one with all of these partners throughout the year to support their causes.
To further engage riders during Bike Month, Chamois Butt’r crowdsourced a fifth non-profit donation recipient via social media during the month of May. The response was impressive. 63 individual responses nominated 41 different, bike-focused non-profit organizations, that are all carrying out various types of important work to put more people on bikes. From this group, Chamois Butt’r staff picked Can’d Aid for the final Chamois Butt’r bike month grant donation of $1,000.
“Can’d Aid’s tagline is fueled by people power, so it was serendipitous to hear that the people had chosen us for a grant from Chamois Butt’r,” said Diana Ralston, Executive Director, Can’d Aid. “Through our Treads + Trails program, thousands of volunteers have helped build and donate more than 6,000 bikes and skateboards to underserved kids across the country. It’s awesome to be connected with a like-minded company interested in giving back and doing good!”
Every rider that made a suggestion for the final non-profit donation via Chamios Butt’r’s social and online form was entered to win a weekly Chamois Butt’r giveaway that included a year’s supply of Chamois Butt’r and other surprises.
For more information about the Chamois Butt’r brand, and its effort to put more Butts on Bikes check out the Chamois Butt’r blog.
About Can’d Aid
Can’d is a nationally recognized nonprofit that rallies volunteers from all walks of life to build thriving communities. Through their unique integrated approach, they distribute water, increase access and opportunities for underserved youth to experience music, arts and the outdoors; and protect and restore the environment. Since inception in 2013, more than 2 million cans of water have been distributed, over 6,700 skateboards and bikes have been built for underprivileged youth, more than 2,500 instruments have been donated and the equivalent of 73 million aluminum cans have been recycled. To donate, volunteer or learn more, please visit candaid.org.
About Chamois Butt’r
Chamois Butt’r® was developed in 1993 via collaboration between a physical therapist and avid cyclist Steve Mathews and an experienced and passionate group of pro cyclists, physicians, and chemists. In the years since its launch, Chamois Butt’r has evolved from an individual product into a full suite of offerings developed to suit the individual preferences of a wide range of athletes, disciplines, and conditions including anti-chafe cream and solid forms as well as skin and kit cleansers. The Chamois Butt’r line is featured on the shelves of most U.S. bicycle retailers and also distributed internationally. For more, please visit chamoisbuttr.com
