March 10, 2020 - Santa Fe, NM - Leading US technical products distributor Bicycle Technologies International (BTI) is now distributing the complete range of suspension products from Öhlins.
Swedish manufacturer Öhlins is world-renowned for its high-end suspension technologies and has been synonymous with moto racing for over 40 years. One of the largest suspension manufacturers in the world, Öhlins engineering portfolio also includes F1, road and snowmobile racing. The company has over 450 worldwide victories to its name.
Öhlins first developed MTB shocks for Specialized racing in 2013 before partnering with the manufacturer on its OE fitment. Since then, Ohlins' designs have rapidly evolved to become some of the most reliable on the market. The company's focus on high performance Trail, Enduro and Downhill forks and shocks along with a strong rider following are fueling a surge in aftermarket sales.
"Öhlins USA is proud to partner with BTI, the distributor of choice for suspension experts," said Jake Thompson, US Product Manager. "Their strength in suspension, logistics, and customer service make it a perfect fit for our storied brand. We look forward to the greater access and speed that BTI's network can bring, with most shops being within a 1-2 day shipping radius. Faster lead times mean happier customers for both new products and rebuilds."
BTI is now carrying the full line of Ohlins MTB components, service parts and Ohlins specific tools. Replacements parts for forks and shocks found on Specialized bikes, and upgrade solutions for Fox and Rock Shox will be available.
"After servicing Ohlins MTB shocks for years, we are pleased to be named Öhlins first US distribution partner," says BTI President Preston Martin. "Forget what you think you know about Ohlins. This product is top shelf and they know how to take care of their customers."
BTI's Factory Service Center will offer full warranty and non-warranty repair and tuning services for Öhlins forks and shocks. Repairs are eligible for free shipping on the inbound trip, or free shipping both ways when sending in 2 or more repairs. Most shops in the West will see 1 day return shipping, while East coast shops can expect prompt delivery in 3 days or less.
About BTI
Bicycle Technologies International, based in Santa Fe, NM and Reno-Sparks, NV has been a distributor of technical cycling products and accessories since 1993. Offering over 20,000 items and 300 global brands to choose from, BTI supplies bike dealers with a wide variety of components, tools and staple items necessary to successfully run a profitable independent bicycle shop. See www.bti-usa.com for more information.
