Wilton, Conn.– February XX, 2018 – Cycling Sports Group, a division of Dorel Industries, Inc. (TSX: DII.B, DII.A), has hired Joe Mackey as Media Relations Manager for North America for the Cannondale and Fabric brands. In his new role, Joe will drive media coverage for Cannondale and Fabric across North America and work closely with the global brand teams to implement their respective communication strategies within the region.
Joe joins the CSG team from Hi-Torque Publications where he was most recently Managing Editor at Mountain Bike Action Magazine. Prior to MBA, Joe learned the nuances of retail as a mechanic and on the sales floor at Windsor Bicycle Center in Windsor, California.
"Cannondale and Fabric are both brands that I have been drawn to for quite some time. There is so much energy surrounding both brands, and I couldn't be more excited for the future," commented Joe.
"Not only does Joe bring a unique perspective to the team," said Katie McManus, Senior Marketing Manager, CSG. "But as a former cycling editor and industry insider, Joe also brings tremendous experience to his role."
