LITTLE ROCK, Ark.— Orbea has hired Beth Leibo to be the brand's Eastern Regional Sales Manager.
Beth comes with 20 years of experience in the cycling industry from humble beginnings at Bicycle Sport Shop to Shimano/Pearl Izumi and most recently Assos where she was their Factory Sales Lead and Director of Training. Beth has traveled domestically and internationally, creating and building relationships to nurture and grow her dealer base. She is thrilled to be joining Orbea.
"Growth of Orbea's USA presence and ambitious sales goals require special attention, and Beth will be managing a number of energetic sales reps and retail programs. After years of immersion in high-end sales of premium European brands, Beth has a special insight into unique opportunities for sales development. Combined with her great business sense, it's a great move for us. We are happy to welcome Beth to the Orbea USA team," said Orbea USA Country Manager, Matthew Smith.
