A writer and editor with more than 20 years of publishing experience, Toby is one of the newest members of the BRAIN editorial team. His resume includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit several entertainment and business trade publications, including Showbiz Daily and The Hollywood Reporter. As a longtime, though still woefully unskilled mountain biker, he is a frequent patron of the emergency rooms and urgent care facilities near BRAIN’s home base of Laguna Hills. And while his medical payments have helped adorn the schooners and yachts of several prominent orthopedic surgeons in the community, Toby has never been invited for so much as a harbor cruise. He lives in the mountain bike mecca of Fullerton—home of the famed and deadly Fullerton Loop—with his wife, daughter and two dogs.
Toby Hill
All articles by Toby Hill
VISTA, Calif. (BRAIN) — Haro Bicycle Corp. has announced organizational changes in sales and product management — promoting its sales director and bringing aboard new product managers for its BMX and lifestyle bike lines.
CARSON, Calif. (BRAIN) —In its 120 years of existence, Goodyear has manufactured tires for everything from Henry Ford’s Model T to Formula 1 racecars and NASA’s Mars rover. But the company’s very first product was a bicycle tire back in 1898.
TEMECULA, Calif. (BRAIN) — Intense has restructured its sales and marketing functions, eliminating an undisclosed number of jobs in the process, as the Southern California mountain bike brand continues to pursue its hybrid consumer-direct/IBD sales model.
CALABASAS, Calif. (BRAIN) — At a media and retail launch Wednesday in Southern California, Fox detailed the new Flux, which maintains the classic look of the original but also take cues from the brand’s newer Proframe full-face all-mountain helmet and Metah open-face helmet.
TEMECULA, Calif. (BRAIN) — Intense Cycles announced Thursday that CEO Andrew Herrick has left the company after four years and Intense founder and principal shareholder Jeff Steber has resumed the role of chief executive.
TEMECULA, Calif. (BRAIN) — Intense Cycles on Monday launched a consumer-direct online sales program and new lower pricing aimed at helping the brand and its dealers better compete with mountain bike brands sold exclusively D2C on the internet. Intense calls it a "hybrid, IBD-centric" approach.
BROOKLYN, N.Y. (BRAIN) — Retailer and café Red Lantern Bicycles is closing after seven years in business in Brooklyn's Fort Greene neighborhood.
CHARLOTTE, N.C. (BRAIN) — On what was expected to be the peak day of Interbike's second annual Fall CycloFest trade and consumer festival, cyclists lined up at the Specialized booth all day Saturday to try out one of the Morgan Hill, California, brand's dozens of bikes available for demo at host venue the U.S.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike's Fall CycloFest trade and consumer festival is set to begin its second edition in Charlotte on Thursday with a new format aimed at making it easier for retailers to take part in education sessions and also demo bikes from nearly 20 brands.
LAS VEGAS (BRAIN) — Beeline Bikes continues to grow its Retail Partner Program, expanding into Virginia by signing two-store dealer The Bike Lane and reaching a deal with prominent Midwest retailer Wheel & Sprocket to roll out mobile bike shops in the Chicago market.