Sea Otter Classic

Posted February 14, 2019

BOULDER, Colo. (BRAIN) — Between VeloNews, Bicycle Retailer & Industry News and other media brands owned by Pocket Outdoor Media, April's Sea Otter Guide will reach the widest consumer and trade audience ever via print and online delivery.

Posted February 7, 2019

GATESHEAD, England — U.K. distributor Vielo Sports launched its own Vielo bike brand in January 2018, with a focus on delivering an all-road bike, the V+1, that could be ridden more comfortably in harsh U.K. conditions.

Posted February 6, 2019

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for new product information and news to include in its annual Sea Otter Classic Festival & Gear Guide that will be handed out at the four-day fest April 11-14.

Posted July 6, 2018

GIRONA, Spain (BRAIN) — Organizers of Sea Otter Europe have announced that the third edition of the festival will be held May 31-June 2, 2019 — once again in Girona, Spain.

Posted April 24, 2018
Sea Otter rearranged spaces in Laguna Seca’s lake bed to make room for additional exhibitors this year.

MONTEREY, Calif. (BRAIN) — Preliminary figures from organizers of the Sea Otter Classic show that the festival brought in a record 74,000 attendees, 8,500 campers and 9,800 athletes over four days of racing, a busy industry expo, bike demos, gran fondos, cycling tours and other associated events.

Posted April 23, 2018

MONTEREY, Calif. (USA) — SRAM's Quarq division has launched a wireless tire pressure gauge, which stays on the valve stem and communicates to a phone app or head unit.

The Quarq TyreWiz will be available June 1 on Quarq.com; a two-sensor package will retail for $199.

Posted April 20, 2018

MONTEREY, Calif. (BRAIN) — Revelate Designs is showing the Vole, a bikepacking seat bag designed for use with dropper posts. The Vole is a mid-volume bag (6-7 liters) tailored for technical trail riding.

Posted April 20, 2018
Photo by JEREMY VANSCHOONHOVEN, courtesy Sea Otter Classic

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic opened Thursday with an expo that includes more than 500 booths representing nearly 900 brands and covering 165,000 square feet of space at Laguna Seca Raceway.

Posted April 19, 2018

MONTEREY, Calif. (BRAIN) — Bike sharing is expanding so rapidly that city governments are hard-pressed to develop appropriate rules for companies intent on developing new markets.

Posted April 19, 2018

MONTEREY, Calif. (BRAIN) — While Pivot's Shuttle e-MTB was launched in Europe last year, it's making its U.S. debut here at the Sea Otter Classic. Pivot has sold out of the first three initial production batches for the U.S. A few of the brand's top dealers stocked them for the past few weeks.

Posted April 19, 2018

MONTEREY, Calif. (BRAIN) — GÜP Industries is launching a combination tire inflator and sealant canister at the Sea Otter Classic this week. The KWIKI is being marketing as an all-in-one product designed to seal and inflate tires simultaneously.

Posted April 19, 2018

MONTEREY, Calif. (BRAIN) — It's a tentative move couched in words like "cautious," "respectful," "tentative," and "complex." But the Bicycle Product Suppliers Association and PeopleForBikes have agreed to examine whether the BPSA should move to combine forces with the industry's leading advocacy association.

Posted April 19, 2018

MONTEREY, Calif. (BRAIN) — Frog Bikes, which announced a three-year agreement with USA Cycling last year, is introducing a line of USA Cycling and Frog co-branded bikes at the Sea Otter Classic this week.

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