DURANGO, Colo. (BRAIN) — Velofix CEO and president Chris Guillemet is the guest on the latest episode of Channel Mastery, the podcast co-produced by Verde Brand Communications and BRAIN.
Host Kristin Carpenter discuss today's omnichannel cycling consumer and the role of mobile bike shops.
"Bike shops are still a strong go-to channel for today’s omnichannel cyclist, without a doubt, but cyclists are also consumers, and are trained everyday by the likes of Amazon, Instacart, Lyft and other friction-removing, convenience-driven businesses," Carpenter said.
"Consumers today are demanding - they want choice, they want personalization and they want to save time. And they don’t have patience for anything less than that, it seems. In fact, just this week, Amazon Prime members threw a fit because of slower-than-usual delivery times.
"Guillemet and his partners are not in the business of taking down the IBD - far from it. Instead, they’re hell-bent on serving more cyclists - and consumers - in the way they’re used to being served by brands today. They want to make it easier to ride bikes - whether that’s for competitive amateur cyclists refusing to lose a day of training or commuters committed to getting around their city safely and efficiently by bike.
In this episode, you’ll learn about Velofix’s new U.S. expansion, which includes a U.S. headquarters located in Austin, Texas. Carpenter and Guillemet also talk about the momentum behind brand relationships like the Velofix/Canyon Bicycles partnership.
You can listen to the episode in the player below, download the audio file, or subscribe to the podcast through your favorite podcast app.
Direct Download: traffic.libsyn.com/channelmastery/CM_-_Ep_113_-_FINAL_MIX.mp3
