RIVERSIDE, Calif. (BRAIN) — Jenson USA continued a long tradition of donating bikes to elementary school students in Riverside in its annual East Hills Holiday Bicycle Giveaway, held earlier this month.
For more than a decade, students at two Riverside elementary schools have been chosen to be the recipients of the program initiated by the East Hills Business Council of the Greater Riverside Chambers of Commerce and Jenson USA.
"Making a selection of the most worthy students to receive new bicycles is always a difficult task faced by school administrators and the teaching staffs," said Jenson USA's founder and CEO, Michael Cachat.
This year, the selection process included a learning experience requiring students to write a short essay or draw a poster focused on the theme, 'Every Ride Is Epic, Where Would Your Bike Take You?" Students have no prior knowledge that they are competing for an opportunity to win a new KHS Free Agent BMX bicycle. The unveiling of 30 new bikes at each school is a total surprise to the students.
During the presentation ceremonies at the school, Jackie Reseigne, Jenson USA's customer engagement/events specialist delivered a talk about bicycle safety and the importance of always wearing a helmet when riding. Helmets for each bike recipient were provided by Kali Protectives. The event also included a BMX bicycle tricks demonstration by Trevor Edwards.
