Ray Keener

Ray is a long-time friend of Bicycle Retailer and writes occasional columnsm blogs and articles for the website and magazine.

Ray's background includes stints as a bike retailer, executive director of the Bicycle Industry Organization, editor of a trade magazine, founder of Growth Cycle and now executive director of the Bicycle Product Suppliers Association.

All articles by Ray Keener

October 12, 2020
Part 3 of BRAIN's Crystal Ball series.
Dan Jeffris

BRAIN talked with more than a dozen industry leaders about their predictions for 2021 and beyond.

Posted in Industry News
October 9, 2020
Part 2 of BRAIN's Crystal Ball series.
Frank Zimmer

BRAIN talked with more than a dozen industry leaders about their predictions for 2021 and beyond.

Posted in Industry News
October 8, 2020
Part 1 of BRAIN's Crystal Ball series.
Adele Nasr

BRAIN talked with more than a dozen industry leaders about their predictions for 2021 and beyond.

Posted in Industry News
July 28, 2020

BOULDER, Colo. (BRAIN) — While year-over-year IBD bicycle sales through May have grown by 30% and other categories also have seen increases, apparel sales declined by 10%, according to the NPD Group. Industry suppliers and retailers revealed a multitude of factors in this decline, while some have found creative ways to buck the trend.

Posted in Retail News
June 22, 2020

TACOMA, Wash. (BRAIN) — While retailers scramble, wait and hope for the replenishment of popular-priced bikes, accessory supplies in similar low-tech, low-priced categories aren’t much better.

Posted in Retail News
May 27, 2020
The new Schwinn Collegiate, built in Detroit.

DETROIT (BRAIN) — While Detroit Bikes announced last week that they will build 500 Schwinn Collegiate 125th Anniversary bikes for Walmart in partnership with Pacific Cycle, owner Zak Pashak has built production capacity and momentum for almost a decade.

Posted in Industry News
April 17, 2020

We've told many stories of shops that remain open, here are four stories of shops that have closed, whether due to government mandate or personal choices.

Posted in Retail News
April 16, 2020

MINNEAPOLIS (BRAIN) — As the industry continues to suffer from a shortage of qualified mechanics, a new organization, the Bicycle Industry Employers Association, has established a curriculum of college-level classes, scheduled to launch in September 2020 at the Minneapolis Community and Technical College.

Posted in Industry News
March 23, 2020
... for the actions being taken by shop owners, managers and staff to stay open on a limited basis to get and keep their customers rolling through these trying times.
Jenny Moore of Moore's Bicycle Shop

If you've ever questioned your value as a professional or to your community, that's in the past now.

Posted in Opinion/Analysis
March 11, 2020
Townsend and Franze were friendly neighbors.

FULLERTON, Calif. (BRAIN) — Among the strategies retailers use to make room for e-bike opportunities, Mike Franze has taken a novel approach: He bought the e-bike store next door.

Posted in Retail News

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