SEATTLE (BRAIN) — Nuun is launching a new drink powder for extended activity, developed with exercise physiologist Stacy T. Sims, Ph.D. The new Performance mix will be sold through speciality retailers exclusively.
Nuun said Performance is the first sports drink powder that is certified to both Non-GMO Project Verified and Informed Choice - Safe for Sport standards. That ensures the product is not contaminated with anything that could trigger an anti-doping violation.
Performance is designed for activities 90 minutes or longer or high-intensity shorter actvities. It contains a blend of highly bioavailable electrolytes, including potassium chloride. It also contains sugars sourced from dextrose and vegan sucrose. The company said it contains the ideal sources and ratios of electrolytes and sugars to maximize fluid and nutrient absorption and muscle function.
It is available in two flavors — Mango Orange and Blueberry Strawberry. It is sold in a 16-serving pouch for $19.99 and single-serve packets for $1.99 each.
It will be available this month.
"We challenged ourselves to do what no other sports drink has done. The Nuun team wanted to create a product that delivered superior performance without compromising the pure sources that ultimately hydrate you," said Kevin Rutherford, Nuun's president and CEO. "The reality is that we are not as smart as nature, which is why this product is the perfect blend of sports science and natural foods."
Sims, who was previously involved with the Osmo Nutrition brand, began consulting with Nuun last fall.
"I am very honored to partner with Nuun to continue to evolve the sports drink industry, and Performance is a culmination of everything I have learned through my over 20 years of research in sport nutrition," Sims said. "The selection and purity of ingredient sourcing supports the latest research, and this line strategically maximizes fluid absorption and minimizes cellular stress in the digestive system during exercise."
More information: nuunlife.com.
