PORTLAND, Ore. (BRAIN) — Nutcase Helmets will release a series of limited-edition helmets commissioned from three international artists. Along with the Artist Edition helmets the Portland-based lifestyle helmet brand is also launching Nutcase Unframed, an initiative that takes art off the helmet and into the wider world.
The first Nutcase Unframed artists are Sandra Ramirez from Colombia, Ray Moore of Germany and Todd Standish from San Francisco. In addition to designing exclusive helmets for sale early in 2015, each artist will create the 2014 Nutcase Unframed art panels live at this year’s Eurobike and Interbike (Booth 1079) trade shows. The art panels will be donated to World Bicycle Relief, the global initiative to mobilize and empower people in economically and underdeveloped regions of the world. World Bicycle Relief will in turn auction off the art after Eurobike and at the Industry Awards Gala on the second day of Interbike.
“We’re big fans of art and design obviously, and each year put an enormous amount of creative energy into conceiving new graphics for our customers,” said Nutcase founder Michael Morrow. “So Nutcase Unframed and these limited-edition helmets are a fun, engaging way to really celebrate that while benefiting the incredible work that World Bicycle Relief does.”
Limited-edition helmets signed by each artist will be available at the industry trade shows and will be available to customers by spring 2015.
More information: nutcasehelmets.com.
