Product/Tech
STOCKHOLM, Sweden — For a small company, helmet brand POC is biting off a big chunk this year. At the fall trade shows, POC is diving into the road bike market with new helmet, apparel and eyewear lines.
BERKELEY, CA (BRAIN) — The Inside Line Equipment Transfer bag is made for racers to keep gear organized on the way to and from the race. It's made in the U.S. of U.S.-made materials.
IRVINE, CA (BRAIN) — Shimano this weekend publicly released details of its updated Ultegra Di2 group with a hydraulic disc brake option. The Japanese component giant said the new parts will be available in November.
EMERYVILLE, CA (BRAIN) — The latest Clif Bar flavor, called Sierra Trail Mix, is the first from the company to be made with cocoa grown on Rainforest Alliance Certified farms. The bars carry the Alliance's "frog" seal on the packaging.
HAUPPAUGE, NY (BRAIN) — Finish Line's new Max Suspension Spray is intended to reduce friction on suspension stanchions.
The company said Max smoothes out, quiets, and improves the performance of old and new forks, including those with coated stanchions.
VANCOUVER, British Columbia (BRAIN) — Recon Instruments is now accepting "pre-orders" for its heads-up display sunglasses that are intended for cyclists and triathletes. The Recon Jet glasses will begin shipping in December, the company says.
BROOKLYN, NY (BRAIN) — Champion System is now offering sublimated fabric race numbers. The company said the numbers are lighter and more comfortable for racers than paper numbers, and offer participants a keepsake from the event.
CARLSBAD, CA (BRAIN) — SockGuy is grouping some of its best-selling designs into six-packs as part of a retail program to help dealers increase sell-through in stores. According to SockGuy, the six-packs represent what’s hot and what’s in stock and ready to ship.
PARK CITY, UT (BRAIN) — Rocky Mountain Holster is putting a Western twist on the cruiser bike cup holder.
PARK CITY, UT (BRAIN) — Rocky Mountain Holster is putting a Western twist on the cruiser bike cup holder.
PORTLAND, OR (BRAIN) — Chris King's R45 disc brake hubs are now available in time for shops to build wheels for the upcoming cyclocross season.
BETHEL, CT (BRAIN) — GT Bicycles recently unveiled its new line of full-suspension mountain bikes, which includes three new models for 2014.
HAVERHILL, MA (BRAIN) — Mavic is introducing its first mountain bike wheel-tire combo, the Crossmax Enduro WTS. The wheelset, available in 26-inch and 27.5-inch versions, is intended for enduro racing. The company also is introducing a new shoe intended for the fast-growing discipline.
CHICAGO, IL (BRAIN) — SRAM's new QuickView Computer Mount Adaptor allows riders to use the company's handlebar computer mount with Garmin computers that have a slide mount or a quarter-turn twist mount.
SEATTLE, WA (BRAIN) — Mad Fiber has released a major update to its carbon wheels: the Road.2 wheels. The new models, available now in tubular and clincher versions, are said to be stiffer, stronger and more durable than the previous generation.
BOULDER, CO, (BRAIN) — Tour de France 100 by journalist Richard Moore tells the history of the world’s greatest sports spectacle with photos of heroes and the battles among several iconic racers through the years.
BOULDER, CO (BRAIN) — Curve's new Pro SL cycling sock is made with silver-infused polypropylene yarn with anti-bacterial treatment.
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