EUGENE, Ore. (BRAIN) — Rolf Prima has reach a multi-year partnership with the Race Across America (RAAM), naming the brand the Official Wheel for The World's Toughest Bicycle Race.
The partnership will highlight Rolf Prima's road wheels, several of which were used by the Rolf Prima team in last year's RAAM, including the Ares6, Eos3, and Vigor models.
"The diversity in product lines and handmade craftsmanship that goes into each wheelset are just a couple of the things that we found really attractive about working with Rolf Prima," said Fred Boethling, RAAM's president and CEO. "Also, the Rolf Prima Team raced RAAM and the products have been tested and proven to be star performers during the race. We are excited to help Rolf Prima bring their superior products to the ultra-cycling market."
Last year Rolf Prima owner and president Brian Roddy led a four-person team on the 3,000-mile race.
"It was clear that RAAM is a race where everything must work, and work well. There is no down time to fix your bike. I love this type of event — you bring your A-game and the best gear and you get after it. That's what makes RAAM such a great fit for Rolf Prima because it highlights the strength of our wheels. They have to be light, fast, and reliable — that's us," said Roddy.
RAAM is now in its 37th year. Its 2018 edition is set to start June 12 for solo racers and June 16 for teams.
