MADISON, Wis. (BRAIN) — Planet Bike has revised its sales and pricing policies to prohibit sales of its current model year products on auction sites.
Effective April 1, the brand wil requires dealers to get authorization before selling its products on third party sites.
"We've invested countless hours analyzing the online market and believe our revisions will further strengthen our brand integrity and our commitment to independent bike dealers," said Planet Bikes' MAP policy manager, Mark LaLonde.
For more information on the revised sales and pricing policies and to obtain an authorized third party reseller application, retailers can contact map@planetbike.com.
