OGDEN, Utah (BRAIN) — Mavic has appointed Denise Landy as its national account manager and Mark Niemiec as community marketing manager.
Landy will work on growing national key accounts and e-commerce sales throughout the United States by educating retailers and consumers on the full range of the Mavic product line. She has more than 10 years of experience in sales in and out of the cycling industry. Most recently, Landy served as the national account manager at Amoena, a company that produces and develops women's wellness products. Previous to that, she spent five years managing and building national accounts at Cannondale Bicycles.
"I'm excited to be working with Mavic's national accounts, some of whom I've worked with in the past. I have a great respect for these retailers and look forward to helping them grow their business and service their customers," said Landy. "I'm especially thrilled to be representing Mavic and all that the brand offers the biking industry."
Niemiec rejoins Mavic in a new role as community marketing manager. He will be in charge of the creation, implementation and growth of the neutral support program, athlete team and events for the Americas. Niemiec is a former member of the Mavic team with seven years as a direct employee working races and events and more than five years as a volunteer.
"I'm excited to again be a part of the Amer Sports family and especially the Mavic team," said Niemiec. "I'm looking forward to the challenges ahead and getting back out on the race courses where Mavic has a long history of servicing."
Mike Wilson, Mavic's North American brand manager, said, "Both Denise and Mark bring valuable expertise to Mavic in their respective roles. Each role is critical to meeting the goals we have set for 2016 and we couldn't be more honored by their joining the Mavic team."
