CHICAGO (BRAIN) — Abus Mobile Security Inc. is implementing a new minimum advertised price policy. Abus first implemented its MAP policy in 2011 and strengthened it in 2014. The company said the update provides easier to understand advertised pricing and stronger enforcement policies.
Under the new policy, a retailer who violates the policy will be denied purchasing rights for four weeks on the first offense. A second violation will result in the purchasing rights of the dealer being terminated for six months. A third violation will cause a termination of purchasing for at least a year, with reinstatement of the account by application and at Abus' discretion.
Abus' MAP policy manager, Greg Heck, said, "My colleagues and I have invested significant time analyzing the market and evaluating the Abus MAP Policy. Based on this review, we felt the time was right to update our policy again. We always seek to protect the Abus brand and the quality of its products in the eyes of consumers, and believe this new policy is an important piece of that commitment."
For a complete copy of the MAP policy dealers should contact Abus at MAP@abus.com.
