SAN DIEGO (BRAIN) — Ivan Harms has joined Loaded Precision Components and will oversee brand strategy and operations for the mountain bike component maker.
Harms is an industry veteran of nearly 20 years, having worked for such brands as FSA, Raleigh America, Univega and Diamondback. He also started a trading company that distributed Cole Wheels.
"Ivan's exceptional industry knowledge and experience and deep involvement with the bicycle industry will allow Loaded to grow market share and launch exciting new products both domestically and abroad," said Michael Mulder, CEO of Loaded Precision Components.
"Loaded has grown every year since its inception due to our solid branding and social media campaigns running weekly. Our main focus to this point has been on product and branding. With Ivan joining the company we now have a proven industry professional who can drive our sales efforts. Ivan will start out pushing sales as a priority the first six months, then work on operations and branding after he's learned more about our business and customers."
