ST. LAURENT, Quebec (BRAIN) — Bombtrack Bicycle Company of Cologne, Germany, has signed a multi-year distribution agreement for Canada with Outdoor Gear Canada.
Bombtrack is owned by We Make Things, a BMX supplier; OGC also distributes We Make Things' BMX products in Canada.
"We are very happy to expand our partnership with the fine crew from We Make Things to include Bombtrack products starting with their stellar 2016 line up," said Frédéric Allard, the OGC brand manager who will head up the Bombtrack program.
"With a fresh and passionate approach to cycling in all its forms, Bombtrack is a perfect fit at OGC and we're convinced dealers will be excited with the product offering."
Bombtrack CEO Manuel Schuerholz said, "The 2016 Bombtrack line marks a real milestone for the brand, with many new models including cyclocross, gravel, adventure, endurance, road and track bikes ... Canada is an important market for us so we're extremely happy to have such a respected partner to help take our bikes into Canadian bike shops and fulfill the increasing numbers of customer requests we've received over the last few years. We have big plans for developing the brand in Canada with OGC in the years to come."
OGC will introduce the 2016 Bombtrack program at its dealer presentations in Montréal, Toronto and Vancouver later this summer. For more information, visit: bombtrack.com For all Outdoor Gear Canada sales inquiries, please contact info@ogc.ca
