LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now distributing Invigorade Endurance Drink. Greg LeMond has invested in the company and will be featured in the brand's marketing.
“If you look hard enough, you can find products that aren’t illegal to maximize performance," LeMond said. “Invigorade is one of those products. I think it’s the best liquid nutrition ever developed for endurance sports. A properly formulated beverage like Invigorade will be digested more effectively during prolonged efforts. A beverage that isn’t formulated properly, like traditional sports drinks, will negatively impact performance.”
Dan Morad, the president and CEO of Invigorade, said LeMond is "the ideal representative for the Invigorade brand. “I’m confident our partnership will help Invigorade fulfill its enormous potential,” Morad said.
