VANCOUVER, British Columbia (BRAIN) — Component brand Deity will be distributed in Canada by Vancouver-based Trident Sports, the companies announced Tuesday.
"We have been very patient as we passed on a lot of distribution requests while we waited for the right people who embody some of the values that make our brand unlike anything on the market. From communication to customer service to an understanding of the MTB culture, the crew at Trident Sports have the tools to properly represent our brand in one of our favorite places in the world, Canada," said Eric Davies, the owner of Deity.
Trident's other lines include Banshee Bikes, Gamut USA, Alpinestars and more.
"We're extremely excited to launch our partnership with Deity," said Dalen Stanley, the bike division manager of Trident Sports. "We have seen the evolution and growth of Deity's product line over the past five years and feel it is just what mountain bikers in Canada are looking for. It is going to be great working with a brand that is as excited about riding bikes as making amazing products and their passion is contagious."
More information: deitycomponents.com and tridentsports.com.
