COON VALLEY, Wis. (BRAIN) — Borah Teamwear has hired Tad Hylkema as customer experience manager. Hylkema will lead a team of customer service representatives and focus on refining Borah's custom experience.
"I'm excited to become a part of the Borah family and work with a group of talented team members that will allow me to bring my skills and experience in customer service to enhance what we can offer as a company," Hylkema said. Hylkema comes to Borah with more than 30 years of industry experience, with stints at the Trek Bicycle Store of Wausau, Williamson Bicycle, Penn Cycle and the Body Scanning CRM System.
"I first met Tad in 1994 when he was managing Williamson Bicycle Works in Madison, Wis., and I was just starting my career as an independent sales rep in the industry," said Chris Jackson, Borah's owner and founder. "Some 20 years later, I couldn't be more thrilled to have Tad join our team. His passion for the industry and proven management skills will be welcomed as we continue to establish ourselves as a top supplier of premium custom team apparel."
