BOULDER, Colo. (BRAIN) — Squirt Lube, which is imported from South Africa by Boulder International LLC, has added J&B Importers as its second U.S. distributor, in addition to QBP.
"We are excited to add the Squirt Lube products to our mix." said Phil Sweet from J&B. "We have seen great demand for the product even before the science around its performance was published as the fastest lube ever tested!"
"J&B and their local sales forces are a perfect addition to QBP in our distribution mix," said John Davis, the president of Boulder International.
Squirt Lube is already available from J&B's warehouses. The company is working with industry consultant Thomas Prehn on marketing and sales issues, including the MAP and distribution policies.
The wax-based, biodegradable lube is a favorite of mountain bikers and gaining ground with road riders following a recent positive review in Velo magazine.
