Hincapie hires Zornes; grows tri sponsorship • Florida dealers association progressing on trail system • Trips for Kids to host 14th Annual 'Brews, Bikes and Bucks' Bash • BRAIN web editor joins retailer's radio show
GREENVILLE, SC (BRAIN) Jan 23, 09:50 MT — Hincapie Sportswear has hired Morgan Zornes as director of technical development and expanded its triathlon sponsorship program with the addition of Anna Cleaver, Chris Foster, Ben Collins, Drew Scott and 2012 Olympic Team member Gwen Jorgensen.
The company said both moves are part of a larger plan to grow its presence in the multisport category.
Zornes is an amateur triathlete and two-time Ironman finisher.
Florida dealers association progressing on trail system
TAMPA, FL (BRAIN) Jan 23, 09:57 MT South West Florida Bicycle United Dealers, the Tampa Bay alliance of 11 retail bicycle stores, has scored two victories in its attempt to establish a regional paved trail system area in the Tampa area.
SWFBUD has proposed building the BAM (Bicycle Area Mobility) Network, a system of three regional trails that would lead bicyclists to downtown Tampa from the Hillsborough County suburbs.
SWFBUD recruited local state representatives Janet Cruz, a Democrat, and Shawn Harrison, a Republican, to co-write a letter in support of the BAM that will be co-signed by other local state representatives on both sides of the political aisle.
SWFBUD also successfully prompted the local Metropolitan Planning Organization Board to approve a feasibility study for the crossings of one of the three trails.
SWFBUD began promoting the BAM Network idea at its annual Bicycle Bash festival in November.
Trips for Kids to host 14th Annual 'Brews, Bikes and Bucks' Bash
SAN RAFAEL, CA (BRAIN) Jan 23, 10:06 MT — Trips for Kids’ annual “Brews, Bikes and Bucks” party will be held Sunday, February 12, 2011, at the Broken Drum Brewery in San Rafael, 2-6 p.m.
The celebration features beer, food, music and valuable raffle prizes. There is no charge for the event and Broken Drum owner, Noah Berry, will donate 100 percent of the beer sales to Trips for Kids.
Mountain biking legends Gary Fisher, Joe Breeze, Ned Overend, Tom Ritchey, Scot Nicol, Juli Furtado, Jacquie Phelan, Otis Guy, Charles Kelly, Ross Shafer, Steve Potts, Mert Lawwill, Mark Slate, Rick Sutton, Dave Garoutte and Chris Lang are all likely to attend.
Bike-related prizes will be raffled throughout the afternoon. The grand prize will be a 2011 Jamis Dakar XC Sport dual suspension mountain bike (retail value $1,000) donated by Jamis Bicycles.
The Broken Drum Brewery is located at 1132 Fourth Street, San Rafael, CA, (415) 456-4677.
BRAIN web editor joins retailer's radio show
CINCINNATI, OH (BRAIN) Jan 23, 09:50 MT — Ohio retailer Diane Lees invited BRAIN web editor Steve Frothingham to join her weekly radio show, The Outspoken Cyclist, for a segment last Friday. Lees spoke with Frothingham about the recent Specialized-Volagi suit verdict. The show broadcasts on public radio station WJCU and is available as a podcast on iTunes or for download from the station's website.
