CHARLOTTE, NC (BRAIN)—Gita Sporting Goods has hired Chad Geithman as its new sales representative for the Pacific Northwest territory of Oregon and Washington.
He brings over 14 years of rep experience in the northwest to the job and has a proven track record of growing cycling lines in the territory. An independent rep and principle of NW Outdoor Sales, Inc., Geithman will represent all Gita brands to the area’s bicycle shops.
Gita will look to Geithman to expand penetration across all its brands in the territory. “With a veteran like Chad working the area we believe we can provide better service to a broader range of dealers. He’s proven himself to be a strong relationship builder with other companies and we look forward to him putting his abilities to work for Gita,” said Giordana Andretta, Gita’s national sales coordinator.