TEMPE, AZ (BRAIN)—Titus has launched a holiday promotion on two of its key titanium full-suspension bikes.
The promotion, which kicked off this week and will run though the end of 2007, is intended to drive new high-end sales to its retailers during the Christmas selling season. Consumers can save more $1,000 on popular models such as the Racer X Ti (pictured) and Motolite Ti.
The promotion is tied into the introduction of the company’s completely redesigned Web site launched this week as well. Click on link to check it out.
“We just kept seeing all of the incredible holiday promotions happening with high-end car makers like Mercedes, Lexus and Infiniti, and figured, 'Why not us?'” said Pat Hus, chief executive officer for Titus Cycles. “We had the inventory and wanted to do something special to show our dealers how much we appreciate their support. We’re confident this will create some strong activity during the holidays that might not have come about without a little nudge from us. Based on early dealer response it seems to be working already."
The redesigned 2008 site features a greatly improved layout with easier navigation, all new photography, including a high-resolution image gallery, technology highlights and media reviews.
Additionally, the information-laden site contains articles about the latest suspension designs and how a Titus stacks up against the competition, as well as articles on bike fitting and custom frame-building.